Intel

Boundless

Boundless

Develop a library that helps establish clear and consistent brand communications across the company. 

The Approach

The Boundless design system and accompanying photography library collection take a narrative approach, showing various users within the context of an authentic creator-led experience. The design system takes a modular approach highlighted by photography that uses natural light, rich depth, deep color and carefully selected props to elevate the moment of interaction between user and product.

Team Studio executed a six-day shoot leveraging 21 diverse talent, 4 unique locations and countless props and wardrobe options.

The Result

We delivered over 75 retouched product and lifestyle images. We also worked together to develop a kit of photography assets along with an accompanying playbook for our Boundless design system, helping guide consistent usage across different categories at Intel.

Brand Strategy

User & Business Insights

Research

Workshops

Interviews

Brand Storytelling

Creative Direction

Art Direction

Digital Marketing

Content

Campaigns