Brownstein Rask

Connected
Fabric

Brownstein Rask is a local law practice who care about holism, problem solving, real relationships and working smart. We helped weave that interconnected story together.

Working
Together

Law as a practice has traditionally been seen as inhumane, older and inflexible. Brownstein Rask’s network of local lawyers came to us looking to change that local perception. They identified their practice as hard-working, seasoned, accessible, smarter, problem-solving and above all, relationship driven.

What we focused on early with their team was their interconnected network of clients, lawyers and practice methods that could flex differently based on client needs. This idea led us to develop a strategy for the brand and the site experience that was as as flexible and unique as their approach to problem solving.

The Result

The new Brownstein Rask identity is based on an "interconnected fabric" that moves, flexes and shifts to suit the ever-changing needs of the client in a way that feels new and relevant within the institution of law.

TEAM worked closely with Brownstein Rask to develop a story, identity, brand toolkit, website and content that could be used for a variety of digital and physical needs across the business.

Brand Foundation

Strategy

User and Business Insights

Workshops

Interviews

Brand Tools

Guidelines

Brand Voice and Tone

Cross-Functional Design Systems

Brand Storytelling

Digital Marketing

Art Direction

Content

Brand Based Products

UX / UI

Platform

Development

TEAM Contributors

Jeff Meakins

Phil Meakins

Matt Ross

Grace Potts

Kim Jones

John Larsen

Tom Briggs